YB Fitness Takes a Community Approach to Stand Out
YB was featured in Club Solutions Magazine for taking a community approach in order to support an important cause.
Across the U.S., the fitness space is becoming increasingly competitive. This includes Short Hills, New Jersey, which is home to Flywheel Sports, SoulCycle, New York Sports Club, CrossFit Millburn and YB Fitness — to name a few.
“The competition is fierce,” said David Bell, the general manager of YB Fitness. “It’s easy to just throw up your hands and quit. Or, let’s try to build a brand that’s totally unique and really does emphasize something.”
YB Fitness took the latter approach, and over the past two years has emphasized its community as a differentiating factor from other gyms and boutiques in the area. To cultivate that community, it participates in local events, supports local schools and contributes to local causes.